Visual Identity & Imprint simulation
University Project
Tools: Illustrator, InDesign
Year: 2017
Visual Identity
Logo Lock-ups
Book Cover Design
Print Collateral
Catalogue Design
Business Plan
Media Strategy
The Margin Press team was created as a mock imprint of ECW Press in Canada. We were charged with giving our imprint a technological leaning. Over a 7-week period, we created four titles for the 2017 season, backed up by P&Ls, marketing/publicity plans, tip sheets, covers, and a fully-designed catalogue.
Simon Fraser University describes PUB605 as "[a] 7-week simulation project, where students work in groups to form a publishing company and to establish a list of 4-6 book or other long-form works in print and digital. Weekly assignments progress from establishing a company branding and identity to forming title ideas and then doing everything necessary to bring those titles to market. The project culminates with a presentation to an industry panel, faculty and guests."
Team: Arial Hudnall, Natassija Barry, Katelynn Gonzalez and Keyan Zhang
[We love books.]
Margin Press publishes for contemporary readers who like to engage with literature through a kaleidoscope of multi-media. We publish voices from the margins and push the limits of content and form. Through a suite of creative and diverse media, our readers can engage with stories from marginalized voices typically underrepresented in society.
Mission
Margin Press cares about the voices of our society that don’t have a platform, and the amazing stories they have to tell. We publish fiction and nonfiction with a cultural focus that engage with the mosaic of Canadian heritage.
What we publish
Margin Press cares about the voices of our society that don’t have a platform, and the amazing stories they have to tell. We publish fiction and nonfiction with a cultural focus that engage with the mosaic of Canadian heritage.
Who we publish
[2017 List]
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The hidden lives of Vancouver’s street performers
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Indigenous Architect
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A Novel
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Stories from Syrian refugees in Canada
[My Chinatown]
Lin has always felt torn between two cultures, but when a new development threatens Calgary's Chinatown she must finally pick a side.
Framed by the real crisis that Calgary’s Chinatown is facing, My Chinatown explores the battle to preserve the tenuous connection Chinese-Canadians have with their traditional culture.
Advance quotes
This novel opens a door to the generational gap of heritage within the Chinese community in Canada.
Blurbs
A novel
[Urban Carnival]
Bagpipes, beatboxing, and didgeridoos: what’s left of the vaudeville carnival can be found on Vancouver streets—but there’s more to these acts than meets the eye.
Unique and immersive, a delight for the reader. Matthew Dyck's photos combined with AR augmentation are a beautiful tribute to the art of busking.
Advance quotes
An unputdownable book about a performance art revived... a really rich photographic work.
Blurbs
The Hidden Lives of Vancouver’s Street Performers
[Unsettled]
Six refugee families from Syria recount the struggles and triumphs of reconstructing their lives in Canada and rediscovering the meaning of home.
...displayed with frightening intensity the qualities it takes to be a war reporter — courage, bloody-mindedness and an all-but-suicidal hunger for information.
Advance quotes
Doucet taps into the humanity of an inhumane situation in order to poignantly remind us that the refugees we debate letting into our nations are not pieces of an anonymous, frightening mob, but a collection of people with fears, hopes, and dreams of their own.
Blurbs
Narratives of Syrian Refugees in Canada
[Douglas Cardinal]
The story behind the stunning architecture that has helped revitalize Canadian Métis heritage for more than half a century.
Douglas Cardinal’s work stands out as a significant contribution to the diversification of Canadian architecture.
Advance quotes
This book offers a new means to explore Canadian architecture, proving to be a meaningful recognition of Cardinal’s achievements over the past three decades.